Remarketing is one of the most effective techniques to increase conversions of an e-commerce. In an increasingly competitive digital landscape, being able to bring back to the site users who have already visited it is essential to not waste traffic and improve the ROI of the campaigns.
In this article, we will see what remarketing is, how it works, why it is important to integrate it into your ecommerce strategy, and what are the best SEO practices to enhance its effectiveness.
What is remarketing?
Remarketing is a digital advertising strategy that allows you to show personalized ads to users who have already visited your website but have not completed a specific action (purchase, registration, etc.).
Through cookies and tracking pixels, you can reach these users on Google, Facebook, Instagram and other platforms with targeted content, increasing the likelihood of conversion.
Why Remarketing is Essential for Your Ecommerce
- Reduces abandonment: Recover visitors who left their cart full.
- Increase ROI: it costs less to convert someone who already knows you than a new user.
- Strengthen the brand: keeps the memory of the brand alive in the consumer's mind.
- Allows personalized offers: You can segment based on behavior.
SEO and Remarketing: How They Work Together
Although remarketing is a paid tool, SEO is a powerful ally. Here's how:
- Qualified traffic: Good SEO attracts interested users, ideal for remarketing.
- Well-structured URLs: help to better segment the audience to retarget.
- Valuable content: Optimized articles increase time on site and drive inclusion in remarketing segments.
- SEO friendly landing page: improve the quality score of remarketing ads (e.g. on Google Ads), reducing costs.
Best Practices for a Winning Remarketing Strategy
- Segment your audience
- General visits
- Product Views
- Cart Abandonments
- Customers who have already purchased
- Use dynamic content
- Ads with products displayed
- Limited Time Offers
- Upselling and cross-selling
- Create dedicated landing pages
- Optimized for long-tail keywords
- Fast loading and responsive
- Clear call to action
- Use data to personalize
- Tailored remarketing emails
- Differentiated ad copy for each segment
- Integrates Google Ads, Meta Ads and email marketing
- Remarketing on multiple channels in synergy
- Frequency controlled to avoid spam effect
Remarketing and SEO Content: Effective Examples
- SEO Optimized Blog Posts with Active Remarketing Pixel
- Free guides in exchange for emails, to be used for campaigns
- Video tutorials that encourage site revisiting
- Interactive quizzes that collect profiling data
Conclusion
Remarketing is an essential strategy for every ecommerce that aims for growth in 2025. Working in synergy with a solid SEO strategy allows you to maximize the effectiveness of each campaign, reduce advertising costs and improve overall performance.
Do you want a remarketing strategy tailored for your e-commerce? Contact Digife: We will analyze your traffic and build a targeted funnel to convert your visitors into customers.
