In recent years there has been much talk about how theartificial intelligence will change the world of work. But this has often been done with alarmist tones, talking about job losses, wild automation and an employment crisis.
Yet, the real numbers tell a different story.
A recent study by PwC – AI Jobs Barometer, published in June 2025 – analyzes millions of job offers in 15 countries and reveals an uncomfortable truth for those who still resist change: AI isn't destroying jobs, it's rebuilding them from scratch.
Here’s what’s happening, and why it’s crucial to prepare, not be scared, today.
AI Increases Productivity… Where It’s Actually Used
In sectors where the adoption of artificial intelligence is more advanced (consulting, finance, IT), the productivity per employee increased by 27%. In the less digitalized sectors, however, growth stops at 9%.
This means that technology, if integrated with competence, It doesn't replace people: it enhances them.
Those who know AI earn more
One of the most significant metrics concerns salaries. In sectors with high exposure to AI, paychecks have grown by an average of 16.7%. But the most interesting data concerns those who possess AI-related skills: earn the 56% more compared to those who don't have them.
Just a year ago, this gap was 25%.
A very clear signal: the market is already rewarding those who have invested in the right skills.
The evolution of skills is ever faster
In today's workplace, the skills required are changing at an astonishing rate: in the most AI-related roles, the change in skills required is faster than 66% compared to others.
University and traditional training are no longer enough. We need an approach continuous, customized, hybrid.
He who does not update himself, stops. He who learns to learn, advances.
Automatable jobs don't disappear: they transform
Against all expectations, even the roles considered most at risk of automation are growing up. +38% in recent years.
Not because AI hasn't entered these sectors, but because it has redefined.
Repetitive tasks are automated, but new roles, new responsibilities, new opportunities are created around them. Work changes skin. It does not die.
AI is coming everywhere, even where you don't expect it
Thinking that artificial intelligence is “just for programmers” is now outdated.
Today we find it:
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in the construction sites that optimize safety
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in the agricultural fields that monitor crops and irrigation
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in the warehouses where logistics improves
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in the hospitals where it supports the diagnosis
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in the public administration to simplify bureaucracy
Every sector is involved. Every profession can evolve.
And who works in HR? The change starts there
In this scenario, who is responsible for human resources plays a key role. The question is no longer “whether” to use AI, but “how”.
It will make the difference the mentality, not the degree.
Companies need to start:
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Mapping the skills actually present in the organization
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Invest in continuous training, accessible and flexible
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Adopting digital tools that stimulate real learning (not the usual theoretical courses)
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Promote leadership that develops, not that controls
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Building a company culture ready for change, not just technical innovation
AI challenges humans, not replaces them
The real challenge is not “technological”. It is human.
Artificial intelligence forces us to ask ourselves Who we are, what we can do, how much we are willing to change.
It's not just about updating software. It's about update the way we think about work.
